BSc (Hons) Golf Management and Performance

Academic and Professional Skills

This module develops the academic confidence and professional behaviours needed for success in higher education and future employment. Students will strengthen their skills in research, academic writing, communication, digital literacy, reflective practice and career planning, applying these skills to golf management, performance, coaching and wider sport industry contexts.

Applied Golf Science and Equipment Technology

This module introduces the scientific and technological principles that support golf performance. Students will explore key concepts such as golf swing mechanics, ball flight, equipment design, club fitting, launch monitor data and the use of technology to analyse and enhance player development.

Coaching Principles and Practice

This module introduces students to the principles and practice of effective coaching. Using golf and wider sport contexts, students will examine coaching roles, session planning, communication, feedback, safeguarding, inclusive practice and reflective evaluation, while developing confidence in the delivery of practical coaching activities.

Golf Business, Marketing and Retail

This module introduces students to the commercial principles that underpin golf businesses and retail environments. Students will examine customer service, merchandising, stock control, sales techniques, marketing, pricing, membership services and the role of retail operations within golf clubs, pro shops and wider golf business settings.

Sports Performance (Double Module)

This module explores the principles that underpin effective sport and golf performance. Students will consider areas such as physical preparation, technical development, performance planning, practice design, lifestyle factors and the monitoring of progress to support individual performers in golf and wider sport settings.

Year 2: Golf Club Operations

This module explores the day-to-day operation of golf clubs and related facilities. Students will examine areas such as customer experience, membership administration, tee-time management, competition organisation, facility use, staffing, health and safety, stakeholder communication and the coordination of golf services within a professional club environment.

Year 2: Professional Golf Practice

This module develops students' understanding of professional practice within the golf industry. Students will consider standards of conduct, customer care, coaching and playing environments, employability, reflective practice, continuous professional development and the expectations placed on professionals working in golf clubs, performance settings and related organisations.

Year 2: Research Methods

This module introduces students to research methods used within sport, golf and related vocational settings. Students will consider research design, ethical practice, literature searching, data collection, data analysis and presentation of findings, supporting them to investigate relevant issues in golf management, performance, coaching or operations.

Year 2: Sports Event Management

This module introduces the principles and practices involved in planning, delivering and evaluating sports events. Students will explore event design, logistics, risk management, marketing, budgeting, staffing, customer experience and post-event review, applying these concepts to golf tournaments, club competitions and wider sport event settings.

Year 2: Sports Performance Analysis

This module develops students' understanding of performance analysis within golf and sport. Students will explore the collection, interpretation and presentation of performance data, including technical, tactical and statistical information, and consider how analysis can be used to inform coaching decisions, player development and performance improvement.

Year 2: Sports Psychology: Theory and Application

This module explores psychological factors that influence participation and performance in sport, with a focus on golf-relevant contexts. Students will examine topics such as motivation, confidence, concentration, anxiety, goal setting, routines and resilience, and consider how psychological strategies can support golfers, coaches and performers.

Year 3: Contemporary Issues in Golf

This module explores current and emerging issues affecting golf at participation, performance, business and governance levels. Students will critically consider topics such as sustainability, equality and inclusion, technology, media influence, participation patterns, professional pathways and the changing expectations of golfers, clubs and industry organisations.

Year 3: High Performance Coaching for Golf

This module focuses on the coaching knowledge and applied practice required to support golfers in high performance environments. Students will explore advanced coaching approaches, performance planning, athlete profiling, technical and tactical development, interdisciplinary support, reflective practice and the management of long-term player development.

Year 3: International Golf Developments

This module examines the global development of golf, including international participation trends, governance structures, professional tours, facility development, tourism, emerging markets and the influence of major events. Students will consider how cultural, commercial and environmental factors shape golf development across different regions of the world.

Year 3: Research Project (Double Module)

This module enables students to undertake an independent research project on a relevant topic within golf management, performance, coaching, business or the wider sport industry. Students will refine a research question, apply appropriate methods, collect and analyse evidence, interpret findings and present conclusions that demonstrate critical understanding and professional relevance.

Year 3: The Golf Business

This module develops students' understanding of golf as a commercial enterprise. Students will examine business planning, finance, marketing, customer relationship management, revenue generation, retail strategy, membership models and strategic decision-making within golf clubs, facilities, events and related golf organisations.